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| Shinjuku Southern Beat2007 / ShinjukuID / communication design / Ministry of Land, Infrastructure and Transportation |
| This is the third chapter
of the Shinjuku Identity project. The previous two dealt with the past
and the present of this area, this one with its future. An illustration
of the future plan of Shinjuku, that will be completed in 2016, was
applied on the 150m construction fence in front of the South exit. |
The future of Shinjuku is explained using an illustration
character. As in previous projects people had a chance to express
their opinions through a blog specifically created to this project.
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| photo:momoko japan |
| cd: Studio Han Design ad&d: Tycoon Graphics il: Takafumi Kato c:Masako Akahori lighting-planning: Kyota Takahashi |